photo of koi at Big Spring Park taken by me
I’ve long disdained elevator pitches. “It’s like if The Shining and Anne of Green Gables had a love child.” *eye roll*. 🙄
“Why can’t your story ever be new? Why do you always have to copy something else?” I thought.
It never occurred to me that writers create something new and then try to come up with comparisons. But here I am, a little over a month from publishing Follow Me: Tattered Veils and I have a new perspective on comparing one work to another.
First off, I’ve realized that many (perhaps most) people start with an idea, create said thing, and then go back to find something successful they can link it too (or at least that’s what I’ve done). I’m not trying to ride something else’s coattails, I’m trying to draw in an audience who enjoys stuff like what I’ve made. One way to help people know if they’ll like the book, is to compare it to stuff they are already familiar with.
Right now I have 9 works—10 if I stretch that I could compare elements of Follow Me: Tattered Veils to. Over the next few months, I’ll going to drop these comparisons here on my blog to help readers know “do I want to read this?”
This is my first time pitching my book to a general audience, and I’m apprehensive about it. I feels pretentious to compare my debut novel to some of these amazing works, and I worry my book comes out lesser when I place it next to something else.
I worry about spoiling my book and the thing I’m comparing. How much information is too much?
Last, I don’t want to be too commercial. I want to scream “I’ve got a book and you should buy it“ from the rooftops all day every day. I’m that proud. However, I’m also really sensitive to this idea I might annoy people or over saturate a small group of supporters with what feels like adds.
So I am posting these comparisons in between other content and I’ve written this small burb explaining what I’m doing and why. I feel the thin line between too much advertising and pointing people to something they might like is being stretched more all the time.
Talk to me! How do you/did you find the right audience for your work? What do you think of elevator pitches? How do you construct them (if you do)?