Tuesday, December 4, 2018

6 Steps To a Twitter Success: Altered Plans

image from openclipart.org by Luen

After 15 weeks on Twitter, I thought I’d update my Twitter routine.  There are little tweaks here and there.  It turns out I only continue to use six of the eight original points in my plan and the steps I keep, I‘ve altered.  Want to compare? Check out the old 8 step plan

1. Create and Share Interesting and Unique Content

This is the foundation of my Twitter process.  In the past week, I‘ve done more straight Retweets because I haven‘t had time to share my own thoughts, but even then I share what I like.

2. Schedule Posts. 

Post scheduling makes everything else in my writing plan work.  Without Hootsuite, I wouldn’t be able to maintain a presence on Twitter.  My style of interacting is less constant than some of my more outgoing peers.  Post planning allows me to use that time and spread it out across the day so I can look outgoing while I’m sitting cozy with my dog or at work going through the motions.  Plus, when I have the “bright” idea to share blog content, I can spread it out across days instead of dropping too much self promotion all at once.  

3. Create More Personal Connections on the Medium

This happened/ is happening in unexpected ways, but yes.  I have a sense of “regulars” whom I Retweet or are most likely to respond to my posts/comments.  I’m getting more comfortable and can maintain a conversation for longer.  Sometimes I worry I talk about the same thing too much or my Tweets might bore, but then I remember that almost no one consumes my Twitter content all at once.  Their feed shows it intermittently and people go days without even seeing anything from me (when they have larger followings).

Building this Twitter empire has been eye opening.  No matter what a person does with the algorithms, nothing seems as important as connecting with other people. Granted, I got into this to find an audience so people would always be the focus, but somehow I thought I’d learn more about maneuvering around them and using software tools to get in front of the right eyes.  It’s far more organic than that, and I think with no other tools than these three, a person could find their audience on Twitter.

4. Use of Hashtags

While I’ve used hashtags to my benefit, I am a lot more relaxed about it than I expected.  Some Tweets blow up and others don’t.  Same hashtags, same time of day, but different results.  What’s more important is getting noticed and shared by someone with a large following that‘s different from yours.  

Hashtags help me find other people with like minds that I haven‘t seen yet.  They also help my posts get noticed by different but similar groups.  To that end, they are important, but again, it comes back to people taking the next step and sharing you with the audience they’ve built.  

I don’t hunt in the Hashtags as much as I should, but so many new people come to my attention in an organic method, it‘s hard to follow them and anything happening in the Hashtag game.  When I have to choose, I choose the people.

5. Check in 

So I try to “Check in” every three-ish days.  What this means is that I pick a few new followers profiles and a few profiles of people who liked or retweeted something and I look through their feed.  If I like their content or their bio, I friend them.  Doing this once a week was way too overwhelming.  Committing to look at everyone who had eyes on me was also overwhelming.  I’m sorry if I overlooked you through this process.  I can promise that if you continue to interact with me, I check out your profile and feed, eventually.  And I follow—it takes over one interaction to get my attention these days.

6.  Use Twitter Analytics:

Still do this weekly.  My updates lack my desired consistency.  I will rectify that by drafting on Sunday.  The metrics won‘t be as accurate but at least the blog will come out.  Knowing where you stand is the only way to know if what you are doing is helping or hurting your goals, but also, I love numbers.  It fascinates me.  I learn more about what is important on the platform every day.  What interests me most (that I don‘t share with you guys) is the “Audiences” tab.  The most common interest for my followers is dogs and science news.  The male to female split is 50/50.  Most of my audience is American and they prefer to use laptops/desktops.  What does this stuff tell me: I don’t know, but I like having this information.  It makes me feel closer to the random voices I stumble across on Twitter.

Talk to me.  Do you use Twitter and if so for what?  Are you building a following and if so how?  Do you have tips or tricks to help find others with shared interests?  Do you like Twitter or do you prefer a different social media?  

Looking for the numbers? Check out my Monday Metrics Posts on:  11/1911/12,  11/510/2210/15 10/910/19/24,  9/17, and  9/10

No comments:

Post a Comment