Sunday, August 26, 2018

My Twitter Plan in 8 Steps

image from by GDJ

1. Create and Share Interesting and Unique Content

- retweets of stuff that grabbed my attention: quotes, articles, funnies, unique perspective/advice, books I plan to read or have read
-sharing my personality
-sharing personal efforts vs results.  This differs from the other generic "how to get views bro" because it's about what I'm doing and what results I'm getting, but it's also different cause I'm not really doing as they suggest

2. Schedule Posts.

-Some days I'm super into Twitter and some days I'm low on social mojo.  An obvious solution is to use a Scheduling site to plan out posts.  My goal is to have 4-5 posts a day with only 10 posts in one day for consistency’s sake.  I'm using free versions of Hootsuite, and Buffer to achieve these goals.
-Side benefit to my feed, when I Retweet your posts a week later is won't show up in anyone's following both of us as spam.  Instead, it will breathe a second life into great content.  I want to showcase stuff so it doesn't feel like an echo chamber all the time For reals, I want to help other people while helping myself because I believe we can win together.

3. Create More Personal Connections on the Medium

-following hashtag conversations and replying to people/holding a conversation
-replying to questions, following up with others
-thanking people for helpful content, posting reviews and otherwise interacting beyond the like button
-I want to get into #sixwordstories and some other creative hashtags.  Meet other creators, contest holders, and stretch my own creative muscles more
-trying to be a friend to people by offering advice and support instead of "on and bubbly" or "sharp and snarky". Looking for a whole person approach
-@ people with content I think they'll like or that makes me think of them. Right now that's real life people but a goal is to build relationships with people online that I "know" well enough I can tag them
-checking in once a week with people's feeds whom I connect to.  I've got a short list of ten names where I make a personal check in.

4. Using's "Popular Tweets of Your Feed" Section to See What is Trending and What People are Interested in.

-When possible, I make a relevant RT, like, or reply, scheduled out to give a second surge to something already popular (fashionably late and not just behind the times, I hope)
-Also so I can test what's popular on my feed and better style my Tweets to fit--this is limited for me because I want to find my audience for my writing and if I mimic someone else too much, I'll just find their audience

5. Use of Hashtags

-I have about four related lists I'm working with.  I also have days of the week plans, and I schedule.
-Also I'm interesting in cultivating my audience for writing, so I peek in to hashtags that match my book so see what people are saying and who's out to play

6. Once a Week Check in 

-This is part a batching thing and part a community builder
-I will look at everyone's feed on who has followed me over the week on Friday to see if we have common interests and then I may follow them back.
-I am also once a week checking in on some people who have consistent content I enjoy that might get swept away in my feed

7.Checking in to Twitter Analytics:

-By looking at my success and failures at least twice a week, I can see what works and doesn't work in my post records.  I can tell if it's content or time that may have garnered attention.  I can figure out if the hashtag communities I am drawn to are working for me.  And, as a little of a numbers geek, I can find endless entertainment in my ranking.  What worked, what didn't work, and theorizing why.

8.Unfollowing More People.

-I started unfollowing people on Tuesday. I thought it would only take one purge to get rid of everyone who is not relevant. Sooooooo wrong.  I've been dropping about 50 people a day.  When I got back to my Twitter, I was following 900-ish people and now I'm following 676 people.  This is cool becasue it means soon I'll be able to pick up more groups that interest me.  Agents, publishing companies, asuthors, and finding a few more of those dreaded content marketers.  I have a love hate relationship with content marketing.

- I am cleaning up contacts inactive for over a month or people whose account appears to have shifted away from my interests during my time off Twitter.  Of my Twitter plans this is my least favorite part of the work load, and I hope it's least important.

And these are hopefully my 8 steps to a successful Twitter Campaign.  Am I missing anything?  Do you have a cool sight you use that I should sheck out?  Tell me in the comments below.

Want to see how this plan is going? Check out:

August 21st Progress Report
August 29th Progress Report
September 4 Numbers 

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